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NEWS CONFERENCE TO ANNOUNCE LAUNCH OF DELAWARE VALLEY SMALL BUSINESS ECONOMIC RECOVERY CAMPAIGN

By Anonymous

A news conference will be held at the Union League in Philadelphia on June 21st [10 to 10:30 a.m. to announce the start of the Delaware Valley Small Business Recovery Campaign.

The Delaware Valley Small Business Recovery Campaign is a yearlong series of events to aid in the economic recovery of small businesses in the Delaware Valley. The campaign was developed by a coalition of area business leaders lead by Jock Sommese, president of Smart Business Publishing, Inc.

"As the publisher of the largest business publication in the Delaware Valley, we felt that a directed campaign for small business development was needed as the business community climbs back to financial stability in the region," states Sommese.

The campaign includes the Small Business Regional Advocacy Program, various training programs to assist business owners in sales development and a regional economic conference set for the fall.

"The Small Business Administration qualifies 98.7% of the region’s businesses as small, but when people speak of economic recovery they usually do not include ‘small businesses.’ We believe that the backbone of our economic recovery will be small businesses in the Delaware Valley who hire new employees, buy supplies and seek services. Therefore, it is up to organizations like ours to give them the ideas and exposure to other decision-makers they can profit from," says Sommese.

For more information: Anita Coppens, 610.237.3902

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Sucess in Small Steps

By Heather Robson

Whether you run your own small business or want to perform better in your career or just want to complete your own personal projects, you can benefit from learning a small-step approach.

The first step to achieving any goal is to define it. If you’re running your own business, a realistic goal might be to increase your client base by 10% over the next six months. If you’re an employee, your goal may be to gain a promotion or a raise. A personal goal might be to keep a daily journal.

Write the goal down along with a sentence or two about why you are setting the goal—this will help you keep your passion for the goal.

Next your need to think about the major steps you’ll need to take to achieve the goal. Think of these as objectives. For a business goal like increasing your customer base by 10%, your objectives might be to attend two networking events each month, hold one workshop every six weeks, start a direct mailing campaign, and to diligently follow up on every lead.

Once you’ve established the objectives that will bring you to your goal, you need to set tasks each day or every other day or once a week (the frequency will depend on the objective) to steadily, step-by-step achieve your objectives. So, if you objective is to hold a workshop every six weeks, one day you might pick a topic, the next day you might outline your material, the third day you might reserve a space, and the fourth day you might research where to advertise. You’d continue completing small tasks each day, so that reaching your larger objective becomes a matter of course.

A good rule of thumb when planning these tasks that will get you to your objective and eventually your goal, is to think in terms of what you can achieve in 15 minutes to an hour.

Achieving success through small steps is much easier and more likely than taking it on in big leaps. Even so, sometimes we find ourselves not completing the tasks we’ve set for ourselves. To keep from getting stuck in a pattern of not finishing your tasks, review your progress at the end of each week. If you’re falling behind, reread your goal and the reasons behind it. Then commit the first task of each day the following week to moving forward with the objective you are struggling with.

By sticking to your small steps, you’ll see your success begin to grow.

Heather Robson is the Writing Director for DragonFly Creative Media, a small company committed to providing the best marketing tools to other small companies.

This article courtesy of http://smallbusiness-center.com/.
You may freely reprint this article on your website or in
your newsletter provided this courtesy notice and the author
name and URL remain intact.

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10 Ways to Advertise Your Business For Free!

By Kenia Morales

At some point many small business owners are left with no or a small amount of capital to promote their business. But many entrepreneurs utilize these free or low budget yet effective tactics to promote their business online and offline.

1.Print out flyers or business cards and take them to your local stores, banks, beauty shops etc.

2.Word of mouth never fails, so tell your friends to tell their friends.

3.Make a cookie, candy or fruit basket and take it to your local store with your business cards.

4.Exchange links with other sites.

5.Post your brochures business cards at your local bulletin board.

6.At a restaurant when tipping include your card.

7.Send a press release to your local newspaper.

8.Submit your site to search engines and directories.

9.Give out free samples, promotional products, e-books etc.

10.Write articles for others to use on their website and newsletter include your web site URL and a brief description of your services/products.

Kenia Morales is the publisher and owner of online magazine " For Every Aspect Of Today's Woman". To find more business related information and resources visit her site at http://www.kpatra.com

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