Category Archives: Marketing

In the ever-present battle for convenience store owners trying to figure out how to increase sales, Mars Chocolate North America recently completed such a study in partnership with a national c-store retailer. What they found out is a look inside the convenience store shopper’s mind to understand the way he or she makes a purchase Read more...

Some of the biggest issues small business owners face in today’s turbulent economy is how to develop a marketing in small business strategy that works within their budget. In the war to attract fresh customers and retain current customers, a strategic marketing game plan is absolutely required. One very important aspect to strategic marketing is Read more...

Has your business taken a beating this past year? Well, you aren’t alone! Learn how to increase sales in six easy steps to get this year going in the right direction! Many small business owners think that marketing is “just advertising” or “just selling”. There are also those that consider “selling” is getting people to purchase items they don’t really want! If Read more...

There are some 30 million small businesses in the USA alone, with approximately 550,000 added each year, yet not many owners know how to make a business website. The sad part is only about 60% of those businesses have websites! Many business owners are intimidated by building a website, either because they believe it’s expensive Read more...

Small businesses on a tight marketing budget are increasingly turning to the online coupon option to attract new customers, when learning how to grow a business. In exchange for deeply discounted prices, businesses hope to promote their company and find repeat customers willing to return and pay full price for goods and services. Very often, Read more...

I’ll probably be struck by lightning thrown out of the heavens by the Marketing Gods, but I’m still not convinced social media marketing is necessary for small businesses…at least not yet. The Pew Research Center’s Internet and American Life Project (don’t worry, I’ve never heard of them either) has conducted a new study on business’ Read more...

Effective Small Business Web Marketing can be elusive, because for a lot of small businesses, just getting a website on a limited budget is a major task; to actually make it right is even trickier. You’ve heard of the three-second or three-step rule when walking into a business…it usually takes a customer three steps or Read more...

When a customer enters your establishment, what does your sales team sell them?  Typically, the customer asks for a particular product, the sales team leads them to the product, and the customer pays for the product.  That approach SEEMS to work, right?  Well…not necessarily!  This approach is based on the deeply flawed assumption that customers Read more...

It’s inevitable that your retail business will have some form of competition, whether it is from other small businesses, larger chains, or both. Competition is a good thing – it helps bring more consumer awareness to your product and brings your business consumers looking to compare prices, therefore bringing you more opportunities to win customers! Read more...

Are we moving from mass consumption to the wants of individuals? It looks like a historic transition in capitalism is unfolding as a result of products like the iPod. Wonder if the young Steve Jobs knew he and Apple would start a new era? They reinvented the consumption experience from the viewpoint of the individual, Read more...