Category Archives: Marketing

It’s inevitable that your retail business will have some form of competition, whether it is from other small businesses, larger chains, or both. Competition is a good thing – it helps bring more consumer awareness to your product and brings your business consumers looking to compare prices, therefore bringing you more opportunities to win customers! Read more...

Are we moving from mass consumption to the wants of individuals? It looks like a historic transition in capitalism is unfolding as a result of products like the iPod. Wonder if the young Steve Jobs knew he and Apple would start a new era? They reinvented the consumption experience from the viewpoint of the individual, Read more...

Small business Retail Rule #One is: it won’t matter what products you sell if your customers aren’t buying. Before considering what product to sell, determine what market you want to sell to. Once you know what kind of customer you want, then you’ll be able to determine their needs. If your products appeal to a Read more...

If you own a business, let me ask you a question:  If you could buy a small business insurance plan that would minimize employee injury claims or customer injury lawsuits and cause you to never have to worry over a surprise inspection from OHSA or the Food Inspector, what would you pay for it?  If Read more...

Learning how to grow a business with vendors can be tricky. Vendors and small businesses have worked hand-in-hand since the beginning of small businesses. Vendors are in business with you and theoretically they succeed when you succeed, but they DO have their own agenda, and at times it will be at odds with yours! The best Read more...